1–10 of 11 items
from JOUR 111: Introduction to Public Relations
by Carolyn Kim
January 28, 2013
Professor Carolyn Kim introduces her class to the concept of public relations. She explains that public relations is "the management of communication between an organization and its publics." She c...
February 4, 2013
Professor Carolyn Kim continues to define public relations. She explains the differences between PR and advertising, journalism, and marketing as well as how PR benefits these fields of business.
February 11, 2013
Professor Carolyn Kim outlines some of the fundamental ethical values of public relations. She explains that honesty is absolutely necessary for successful PR because it is an industry built on tru...
February 18, 2013
Professor Carolyn Kim teaches on the first two aspects of public relations: research and programming. She explains the goals of research and the key features that make research effective. Kim goes ...
February 25, 2013
Professor Carolyn Kim teaches on the last two aspects of public relations: implementation and evaluation. She explains the qualities of implementation that are effective in communicating ideas and ...
March 4, 2013
Professor Carolyn Kim explains the types of public relations jobs that exist. She describes the differences between agency and in-house PR as well as corporate and non-profit PR, and gives various ...
March 18, 2013
Professor Carolyn Kim describes the different considerations a public relations manager must take to reach diverse audiences. She explains that understanding the values of the audience is essential...
April 25, 2013
Professor Carolyn Kim discusses theories of public opinion and the ways that public opinion can be affected. She outlines the methods and components of persuasion as well as the ethics of persuasion.
April 29, 2013
Professor Carolyn Kim discusses public relations from an events planning perspective. She explains the objectives that event planners need to have in mind and the practical steps they can take to a...
April 22, 2013
Professor Carolyn Kim outlines from beginning to end the process of public relations. She walks her students through the process, explaining what will be their final project. Kim encourages her stu...