1–10 of 13 items
from JOUR 111: Introduction to Public Relations
by Carolyn Kim
February 4, 2013
Professor Carolyn Kim continues to define public relations. She explains the differences between PR and advertising, journalism, and marketing as well as how PR benefits these fields of business.
February 11, 2013
Professor Carolyn Kim outlines some of the fundamental ethical values of public relations. She explains that honesty is absolutely necessary for successful PR because it is an industry built on tru...
January 28, 2013
Professor Carolyn Kim introduces her class to the concept of public relations. She explains that public relations is "the management of communication between an organization and its publics." She c...
from BBST 465: Religion, Culture and Media
by Michael Longinow
February 7, 2011
Dr. Michael Longinow talks about popular views of the influence of religion in higher education and in journalism. He shows how exposing wrongs are not always tied to negative attributes and how th...
February 14, 2011
Dr. Michael Longinow introduces the power of politics in society and its widespread influence on every person. He expounds upon the importance of being intentional about politics and the inevitabil...
April 25, 2013
Professor Carolyn Kim discusses theories of public opinion and the ways that public opinion can be affected. She outlines the methods and components of persuasion as well as the ethics of persuasion.
February 21, 2011
Dr. Michael Longinow compares First Amendment rights such as freedom of the press and of religion to those in more censured countries such as China. He talks about the pros and cons of suppressing ...
February 25, 2013
Professor Carolyn Kim teaches on the last two aspects of public relations: implementation and evaluation. She explains the qualities of implementation that are effective in communicating ideas and ...
March 14, 2011
Dr. Michael Longinow talks about how media is used as a coping and grieving mechanism in society today. In a media saturated culture, pictures, videos and other physical manifestations have a neces...
April 22, 2013
Professor Carolyn Kim outlines from beginning to end the process of public relations. She walks her students through the process, explaining what will be their final project. Kim encourages her stu...