1–10 of 14 items
from PSYC 200: Introduction to Psychology (Fall 2010)
by Christopher R Grace
October 6, 2010
Dr. Grace teaches about subliminal messaging and reveals way in which it is effective and ways in which it fails. He explores topics ranging from subliminal messaging in advertising to lower theft...
from JOUR 111: Introduction to Public Relations
by Carolyn Kim
February 4, 2013
Professor Carolyn Kim continues to define public relations. She explains the differences between PR and advertising, journalism, and marketing as well as how PR benefits these fields of business.
February 11, 2013
Professor Carolyn Kim outlines some of the fundamental ethical values of public relations. She explains that honesty is absolutely necessary for successful PR because it is an industry built on tru...
January 28, 2013
Professor Carolyn Kim introduces her class to the concept of public relations. She explains that public relations is "the management of communication between an organization and its publics." She c...
March 4, 2013
Professor Carolyn Kim explains the types of public relations jobs that exist. She describes the differences between agency and in-house PR as well as corporate and non-profit PR, and gives various ...
from Undergraduate Chapel: Fall 2010
by Shane Hipps
September 20, 2010
Shane Hipps looks at advertisements to expose the coupled truths and lies that come with technology. He emphasizes that, even in a digital age, physical presence and God's presence through us are e...
from Christian Web Conference 2011
by Tony Morgan
April 14, 2011
Presenter Tony Morgan discusses strategies for using the Internet to engage and activate an audience specifically in a context of using the web for Christian ministry purposes.
Christian Web Confe...
February 25, 2013
Professor Carolyn Kim teaches on the last two aspects of public relations: implementation and evaluation. She explains the qualities of implementation that are effective in communicating ideas and ...
April 25, 2013
Professor Carolyn Kim discusses theories of public opinion and the ways that public opinion can be affected. She outlines the methods and components of persuasion as well as the ethics of persuasion.
April 15, 2013
Professor Carolyn Kim discusses defamation and the basics of copyrights and trademarks. She explains that it is crucial to create interactive and connective digital communication that engages the v...