What is Public Relations? Part 1

From JOUR 111: Introduction to Public Relations

Professor Carolyn Kim introduces her class to the concept of public relations. She explains that public relations is "the management of communication between an organization and its publics." She continues to explain the different aspects that make up PR. Kim closes by outlining the objectives of the course.

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Authors

  • Carolyn Kim  

    • Public Relations and Corporate Communications Faculty

In this collection

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    1. What is Public Relations? Part 1

    by Carolyn Kim

    48:17 — January 28, 2013

    What is Public Relations? Part 1

    Professor Carolyn Kim introduces her class to the concept of public relations. She explains that public relations is "the management of communication between an organization and its publics." She c...

  • 2. What is Public Relations? Part 2

    by Carolyn Kim

    24:24 — February 4, 2013

    What is Public Relations? Part 2

    Professor Carolyn Kim continues to define public relations. She explains the differences between PR and advertising, journalism, and marketing as well as how PR benefits these fields of business.

  • 3. Ethics in Public Relations

    by Carolyn Kim

    51:26 — February 11, 2013

    Ethics in Public Relations

    Professor Carolyn Kim outlines some of the fundamental ethical values of public relations. She explains that honesty is absolutely necessary for successful PR because it is an industry built on tru...

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