Public Opinion and Persuasion

From JOUR 111: Introduction to Public Relations

Professor Carolyn Kim discusses theories of public opinion and the ways that public opinion can be affected. She outlines the methods and components of persuasion as well as the ethics of persuasion.

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  • Carolyn Kim  

    • Public Relations and Corporate Communications Faculty

In this collection

  • Reaching Diverse Audiences and Press Release Tools

    Professor Carolyn Kim describes the different considerations a public relations manager must take to reach diverse audiences. She explains that understanding the values of the audience is essential...

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    8. Public Opinion and Persuasion

    by Carolyn Kim

    46:02 — April 25, 2013

    Public Opinion and Persuasion

    Professor Carolyn Kim discusses theories of public opinion and the ways that public opinion can be affected. She outlines the methods and components of persuasion as well as the ethics of persuasion.

  • 9. Overview of the Planning of Events

    by Carolyn Kim

    30:12 — April 29, 2013

    Overview of the Planning of Events

    Professor Carolyn Kim discusses public relations from an events planning perspective. She explains the objectives that event planners need to have in mind and the practical steps they can take to a...

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