Implementation and Evaluation

From JOUR 111: Introduction to Public Relations

Professor Carolyn Kim teaches on the last two aspects of public relations: implementation and evaluation. She explains the qualities of implementation that are effective in communicating ideas and outlines several communication theories. She explains the purpose of evaluation as well as what aspects need to be evaluated.

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  • Carolyn Kim  

    • Public Relations and Corporate Communications Faculty

In this collection

  • 4. Research and Programming

    by Carolyn Kim

    53:01 — February 18, 2013

    Research and Programming

    Professor Carolyn Kim teaches on the first two aspects of public relations: research and programming. She explains the goals of research and the key features that make research effective. Kim goes ...

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    5. Implementation and Evaluation

    by Carolyn Kim

    46:03 — February 25, 2013

    Implementation and Evaluation

    Professor Carolyn Kim teaches on the last two aspects of public relations: implementation and evaluation. She explains the qualities of implementation that are effective in communicating ideas and ...

  • 6. The Life of Public Relations

    by Carolyn Kim

    47:57 — March 4, 2013

    The Life of Public Relations

    Professor Carolyn Kim explains the types of public relations jobs that exist. She describes the differences between agency and in-house PR as well as corporate and non-profit PR, and gives various ...

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