Ethics in Public Relations

From JOUR 111: Introduction to Public Relations

Professor Carolyn Kim outlines some of the fundamental ethical values of public relations. She explains that honesty is absolutely necessary for successful PR because it is an industry built on trust. Kim explains the responsibilities of a PR manager who must manage sensitive information. She goes on to establish a worldview-based foundation for PR ethics.

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Authors

  • Carolyn Kim  

    • Public Relations and Corporate Communications Faculty

In this collection

  • 2. What is Public Relations? Part 2

    by Carolyn Kim

    24:24 — February 4, 2013

    What is Public Relations? Part 2

    Professor Carolyn Kim continues to define public relations. She explains the differences between PR and advertising, journalism, and marketing as well as how PR benefits these fields of business.

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    3. Ethics in Public Relations

    by Carolyn Kim

    51:26 — February 11, 2013

    Ethics in Public Relations

    Professor Carolyn Kim outlines some of the fundamental ethical values of public relations. She explains that honesty is absolutely necessary for successful PR because it is an industry built on tru...

  • 4. Research and Programming

    by Carolyn Kim

    53:01 — February 18, 2013

    Research and Programming

    Professor Carolyn Kim teaches on the first two aspects of public relations: research and programming. She explains the goals of research and the key features that make research effective. Kim goes ...

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